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Search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results
Search marketing
SEO (search engine optimization) and SEM (search engine marketing). Originally called “search engine marketing,” the shorter phrase “search marketing” is
Search engine optimization
searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing
Digital marketing
shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content
Danny Sullivan (technologist)
the founded of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched Search Engine Strategies
Affiliate marketing
include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some
Online advertising
platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including
List of search engines
mozDex Munax Myriad Search Overture.com (formerly GoTo.com, now Yahoo! Search Marketing) PubSub RetrievalWare (acquired by Fast Search & Transfer and now
Marketing
Sector Marketing Real-time marketing Return on marketing investment (ROMI) Relationship marketing Search Engine Marketing Services marketing Smarketing
Marketing mix
marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". Marketing theory