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Click-through rate
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is
Pay-per-click
advertisement will affect click through rates and the resulting total pay-per-click cost.[citation needed] Cost-per-click (CPC) is calculated by dividing
View-through rate
p r e s s i o n s {\displaystyle CTR=100*Clicks/Impressions} VTR is related to the popular click-through rate (CTR) measurement, but differs in that it
Evaluation measures (information retrieval)
abandonment rate is a ratio of search sessions which do not result in a click. Click-through rate (CTR) is the ratio of users who click on a specific
Quality Score
Google - in their respective Quality Score formulas is the historical click-through rate (CTR) of the keyword and matched ad. In fact, prior to its introduction
Landing page
measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method. Testing can be conducted
Conversion funnel
advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years.[citation needed] Click-through rates are highly sensitive
Organic CTR manipulation
Organic CTR ("Click-through rate") manipulation is a search engine optimization (SEO) technique where webmasters generate fake clicks towards their own
Click fraud
In the case of click-through rate based auction models, the advertiser may be penalized for having an unacceptably low click-through for a given keyword
A/B testing
regularly used. For a comparison of two binomial distributions such as a click-through rate one would use Fisher's exact test. In December 2018, representatives